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Wine & Spirits Supplier Representation
Regional & National
Private & Control Label Specialists

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Services

Control & Private Label Sourcing​

Product Innovation & Packaging Design

RTM & Distribution Management

Brand Management

Pricing Management

Inventory Management

Distributor Management

Sales & Account Management

Market Insights & Consulting

Compliance & Logistics Management

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Our Mission

At Back Label, we partner with high value wines & spirits producers of exceptional quality, representing authentic products that can be traced back to the source.

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We bring our decades of expertise in fine wine & spirit brand development, account management, private/control label sourcing and distributor management in a new model for a changing industry.

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Our ultimate mission is to connect the next generation of consumers to the highest quality wine & spirits, and non-alc products that meet their needs and create better sipping occasions.

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Our Model

The US Wine & Spirits market is transitioning due to changes in consumer behavior and a desire for better quality, more authentic drink offerings.    

 

Many small to mid-sized distillers & vintners are rethinking their approach to the market and reassessing the high cost of doing business in the complex U.S. 3-Tier system.

 

Back Label provides a solution by creating a fractional model for select suppliers to cost share their representation in the US market without sacrificing high-quality, experienced representation and focus.​​​​

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We can provide a one stop shop for all of a suppliers needs in the US market.

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Wines
We partner with  wine suppliers that are long established growers and producers from top appellations.  Wineries that can scale from their own vineyards and provide price and source stability vintage over vintage.

Spirits & RTD

We partner with distilleries that provide the highest quality distillates using traditional production methods.  Producing all levels from entry tier to luxury aged offerings and bespoke formulas for RTD.

What We Stand For

Crafting Excellence

Quality

Uncompromising Standards

At Back Label, we prioritize quality in every step of the beverage selection process. Sourcing from top wineries &. distilleries with meticulous production methods, we ensure that each beverage meets the highest standards of excellence and taste with an eye toward sustainability.

Innovation

Product Development

Innovation is at the heart of Back Label's expertise. Our experience with private and control brand development can put you ahead of industry trends and offer our clients cutting-edge beverage solutions.

Collaboration

Building Partnerships

We believe in the power of collaboration. By working closely with our clients and suppliers, we offer services that not only meet but exceed expectations and captures market opportunity.

Who we are
Chris Jones , founder of Back Label, is an industry veteran with over 25 years of experience  in the US Wine & Spirits business with over a decade of experience in private and control label sales, brand development and RTM management for major chain retailers and restaurateurs.  He has developed over 20 brands for retail chains such as ALDI, Meijer, Walmart, Publix, HEB-Central Markets, Total Wine & More and others.  He has also created brands for on-premise chains such as Darden Restaurants, True Food Kitchen, Grimaldi's Pizza and Anthony's Coal Fired, sourcing from top wine producers & distillers around the world.
 

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